Walter Iooss Jr. Captures Adorable Young Athletes for Apple's Shot on iPhone

Apple celebrates young aspiring athletes in ‘2036 Hopefuls’ campaign. To bring the campaign to life, Apple partnered with Walter Iooss Jr., one of the world's most influential sports photographers. This partnership showcases young talent from various sports including skateboarding, gymnastics, para-basketball, and table tennis. The campaign is captured on iPhone 15 Pro Max.

Walter’s 63-year career has seen him photograph top athletes like Muhammad Ali, Michael Jordan, and Serena Williams. His images have appeared on over 300 covers of Sports Illustrated - more than any other photographer in the world. His work has come to represent modern sports culture, and he has been inducted into the International Photography Hall of Fame.

The young athletes who feature in the campaign range from a six-year-old striker from India named the best player at HJK Helsinki during the 2024 PPJ Sari Cup, to a six-year-old golfer who was the youngest competitor in Singapore Junior Development Tour tournament in 2023. Other remarkable athletes include a para-basketball player, swimmer, table tennis player, boxer, and more, all under the age of 10 and distinguished by their skills and passion for their sports.

The youngest athletes to star in the campaign are both five years old and are a baseball player from Mexico and a gymnast from the United States. It also features a Brazilian soccer player who has already secured a sponsorship and an Australian surfer who dreams of becoming a pro and breaking world records.

‘2036 Hopefuls’ demonstrates that the advanced features of iPhone 15 Pro are ideal for capturing kids’ first and greatest achievements.

The images will appear on out-of-home billboards globally and in major cities across the US (LA, NY, Chicago, Miami, and more) as well as on @apple social media.