Walmart has thrown its weight behind US manufacturing with a new campaign called "American Made." The creative was devised by Saatchi & Saatchi New York and the spot was directed by Phillip Montgomery of Anonymous Content. “American Made” documents the story of Patrick, an exceptional young man who refuses to be limited by a learning disability and prevails in life thanks in part to his work. He turns a stereotype on its head by saying that his only learning disability is, “I’ve never learned how to give up”.
Credits:
Walmart “American Made”
Agency: Saatchi & Saatchi NY
ECD: Peter Smith
CD: Mike Pierantozzi
CD: Mason Hedgecoth
Executive Producer of Content: Dean Shoukas
Production Co.: Anonymous Content
Director: Phillip Montgomery
Executive Producer: SueEllen Clair
Producer: Matthew T. Denholm
DP: Matt Taylor
Editorial Company: Kyle Edit
Editor: William Zitser