Walkers Offers an Eggcellent Easter Alternative

VCCP is back with another cheeky campaign for Walkers.

In the latest of a series of tactical campaigns from Walker's, following on from the brand's April Fools' Salt and Vinegar packaging colour swap activation, Britain's favourite crisp brand's latest campaign suggests itself as a savoury alternative, putting an Easter-egg shaped crisp at the centre of a creative campaign.

The eggcellent Easter campaign will run on Walker's own social channels and can be seen in copies of The Metro today, alongside an editorial feature on chocolate Easter eggs.