Walkers Divides a Crisp and Unites a Nation Ahead of Tonight’s Big Game

Sips & Bites has rolled out a striking tactical campaign for Walkers crisps in a bid to unite the nation in unwavering support for England ahead of the Euro semi-final this evening. 

Running today across out of home (OOH) and national newspapers including i and the Times, the simple visual amalgamates two British icons – the humble Walkers crisp and the St. George’s Cross.

A broken Walkers crisp split into four parts against a striking red backdrop symbolises the England flag and the lines, ‘It’s Crunch Time’, followed by ‘No Walkers No Game’, galvanise the nation to get its favourite crisps in ready to support the team in their the pivotal football match against the Netherlands tonight.

Sips & Bites is the in-house agency of PepsiCo, specialising in weaving the company’s drinks and snacks brands, like Walkers, into the fabric of culture through creativity.