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Creative

Wake The Town Provides Original Composition For CoppaFeel Charity Ad

The breast cancer awareness charity celebrates its 10th anniversary with an ad encouraging viewers to 'Grab Life By The Breasts'

Wake The Town Provides Original Composition For CoppaFeel Charity Ad

For the tenth anniversary of breast cancer awareness charity CoppaFeel, Wake The Town has engaged with top musician Aaron Williams to provide a beautiful backdrop for the campaign.

The ad features members of the transgender community as well as cisgender men, who more often than not are less likely to check their breasts. The ad encourages viewers to 'Grab Life By The Breasts,' to face life's struggles head on and celebrate British pride, developing into a closing sequence of men and women holding their breasts.

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Music

Music Company: Wake the Town

Music Supervision: David Bass

Production Company

Production Company: Pretty Bird

Director: Eloise King

Producer: Ted Thornton

Creative Agency

Chief Creative Officer: Ryan Newey

Creatives: Simon Helm

Creative Director: Adrian Lim

Producer: Charlotte Whittall

Strategist: Marie Conley

Business Director: Chloe Cooper

Sound

Sound Design: James Lyme

Client

Advertiser: Fold7

Brand: CoppaFeel

Category: Charity , Corporate, Social and PSAs

Genre: Music performance