VW & DDB Brussels' Wobbly Weather Stunt

Belgians always have the weather on their minds. The proof: each month up to 3 million people consult the images of meteo-cams on the Belgian coast. Volkswagen and DDB Brussels respond nifty to this matter by  introducing a new medium: the so-called meteo-wobblers. The wobblers are actually banners that have been attached to the webcams.

The wobblers can now be seen for the first time via the live images at webcamsaanzee.be. As another sunny weekend has been predicted, the wobblers promote the new Volkswagen Beetle Cabrio - a car designed to allow drivers to enjoy the sun to its fullest. By simply clicking on the wobbler, a test drive with the New Beetle Cabrio can be booked. 

Credits

Advertiser Volkswagen
Customer Intelligence & Marketing Manager Nicolas Deturck
Advertising Manager Tony Peetermans
Brand Volkswagen
Titles Meteo-Wobbler
Concept Agency DDB Brussels
Creative Director Peter Ampe
Creative Team Rom&John, Peter Ampe
Lay out Arnaud Hemroulle 
Strategic Planner Maarten Van Daele
Account Team Sylvie De Couvreur, Filiz Temur, Quentin Maryns
Digital Production: Sevenedge
Online Project Manager Emilie Piret
On air July 2013