VPO Bends Over Backwards for Lenovo

Specialist consumer engagement, sampling and experiential company XPO Brands, last week launched  a unique, yoga-focussed experiential campaign to boost awareness of the new Lenovo ‘Yoga’ tablet.

 
As part of the campaign – the first XPO Brands has executed for Lenovo - special events were held in both Sydney and Melbourne using yoga to promote the tablet’s flexible hold, tilt and stand capability. XPO created a content driven, experiential activation, which coincided with the tablet’s Australian launch. Ashton Kutcher’s involvement as recently appointed Brand Product Engineer has also been integral to the launch of the range globally.