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Volkswagen SUVs Give Drivers ‘Movie Star Confidence’ in Hollywood-Style Ads

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Editors' Choice: Cinematic campaign was created by adam&eveDDB and directed by David Shane through O Positive @ Rogue

Volkswagen SUVs Give Drivers ‘Movie Star Confidence’ in Hollywood-Style Ads
An American spy too eager to show off his fluent Russian at a road block and a defence lawyer with a seemingly indefensible client feature in a series of films created by adam&eveDDB for Volkswagen UK which break online this week.

From spy genres to a zombie apocalypse the, ‘Movie Star Confidence’ campaign created to promote the brand’s sponsorship of ITV Movies takes inspiration from Hollywood narratives. In each execution, a different movie scenario is set up and then subverted when a Volkswagen SUV driver faces jeopardy but reacts unexpectedly. Rather than crumple in the face of danger, the drivers react boldly thanks to the unexpected confidence they feel while driving an SUV. 

The work comprises of 26 idents to promote Volkswagen’s ongoing sponsorship of ITV Movies – including 15, 10 and 5-second versions, as well as five films between 30-seconds and 60-seconds for use online.

The campaign is directed by David Shane through O Positive @ Rogue, Shane is an Emmy and Cannes Gold Lion-winning director renowned for dark comedy and nuanced performances, who was recently named the most awarded commercial director in the world by The Gunn Report. 

The work builds on the agency’s ‘Complete Confidence’ work for Volkswagen’s sponsorship of ITV’s coverage of summer football last year. In that series of idents, a football fan becomes very confident about his predictions of various football scenarios because he drives a Volkswagen SUV.

Glyn Butterworth, VW UK national communications manager, said: “Over the years Volkswagen have had some fantastic partnerships with film and this years’ ITV Movies sponsorship is no different. This year we have another great platform to showcase our complete range of SUVs with the light-hearted and humorous storytelling the Volkswagen brand is known for. Along with the team at adam&eveDDB we’re very proud to continue that heritage with this latest work.” 

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Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Executive Creative Director/s: Ant Nelson, Mike Sutherland

Copywriter: Matt Gay

Art director: Matt Gay

Head of Film: Ben Sharpe

Agency producer/s: Rebecca Holt

Planner/s: Sarah Morning

Managing Partner: Michael McConville

Business Director/s: Matt Harris

Account Director/s: Steve Halliday

Account Manager/s: Andy Billman

Designer/Typographer: King Henry


Media agency: PHD

Media planner/s: Matt Holiday, Michael Bensley


Production company: O Positive @ Rogue

Director: David Shane

Producer: Nell Jordan

Executive Producer: Ralph Laucella / Nell Jordan / Marc Grill

Production Manager: Alex Yiaxis

Cinematographer: Stuart Dryburgh

Production Designer: Vova Radlinskiy

Stylist: Gabriela Yiaxis

Zombie Prosthetics: Barrie Gower

Production Service

Production Service Company: Radioaktive Film, Kiev


Editing Company: The Quarry

Editor: Paul Watts

Post Production: Untold

Post Producer: Ian Berry / Helen Tang

VFX Supervisor: Omar Akkari

2D Artist: George Rockcliffe, Katie Rhodes, Grant Connor, Rich McKean


Grade: Company 3

Colourist: Tom Poole

Audio Post Production: 750 mph

Music & Sound

Sound Designer: Sam Ashwell

Music Supervisor: Emily Pritchard @ Twenty Below Music

Genres: Dialogue, People, Storytelling, Comedy, Action

Categories: Automotive, Cars

adam&eveDDB, Thu, 10 Oct 2019 10:30:43 GMT