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Volkswagen Canada Unveils Pollution-Absorbing EV Car Cover

19/01/2024
Advertising Agency
Toronto, Canada
477
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In collaboration with the TYPE1/TAXI team, the coating absorbs pollutants from the surrounding environment and breaks them into organic compounds like water

Cities around the world are using titanium dioxide coatings for their ability to absorb pollution from the air. These coatings are usually put on roads and buildings – but on their mission to show how Electric Feels Good, Volkswagen Canada found a new way to use them. 

Volkswagen Canada, in collaboration with the TYPE1/TAXI team, has introduced a remarkable solution to combat air pollution in an unexpected place – their all-electric ID.4 car cover. It does more than just protect the vehicle. It actively absorbs airborne pollution. 

So how does it work? When activated by daylight, the coating absorbs pollutants from the surrounding environment, which are then broken down into inert organic compounds like water and other basic elements. 

Made in partnership with nanotechnology company FN Nano, the covers were custom-fit for the ID.4 and sent out to owners. 

“Owners of the ID.4 love their all-electric SUV. And as EV owners, they’re also passionate about the planet. So we wanted to create an accessory that would help protect both,” says Lynne Piette. 

On their mission to show how Electric Feels Good, Volkswagen Canada has introduced an all electric reimagining of the iconic VW microbus, and more. This newest initiative is their way of showing that even EV accessories can feel good too.

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