Thu, 04 Aug 2022 15:02:53 GMT
On the road to the FIFA World Cup this Fall, Volkswagen is launching a new ad starring Captain of the US Men’s National Team Christian Pulisic and actor and comedian Brett Goldstein.
The work marks a new marketing shift and tone for the brand as the automaker enters the next phase of its Drive Bigger brand platform.
With a clear focus on becoming a leader in EVs, Volkswagen is injecting more fun and surprise into their three-year US Soccer partnership with a new film that dramatises the benefits of going electric.
The 60-second film - entitled ‘Diamonds’ - tells a shared story of overcoming pressure to create something meaningful and impactful. Elite athletes are under pressure to perform, while Volkswagen is under pressure to change the world with a mass adoption of electric. But how we handle the pressure dictates if we succeed and what we create.
The work is meant to show the positive side of working through pressure and remove the cynicism some might have around moving towards an electric future.
Additional star power featured in the film includes former USMNT player Clint Dempsey and the voice of English Football Commentator, Martin Tyler.
The new film follows the start of US assembly of the all-electric ID.4 flagship in Chattanooga, TN. It's the latest launch for VW this summer following 'Those Guys' and 'Break Free' marking a new tone for the brand.
‘Diamonds’ will make its broadcast debut during the English Premier League on Saturday, August 6th. Additional placements will include the Emmys, The Tonight Show, Late Night with Seth Meyers and 20/20.
The work will also run across social and digital.view more - Creative
BRAND: Volkswagen Group of America, Herndon, VA, USA
President and CEO: Scott Keogh
EVP, Sales & Marketing: Andrew Savvas
SVP, Marketing: Kimberley Gardiner
Director, Brand and Retail Content: Jennifer Clayton
Manager, Advertising: Chanel Barresi
Senior Specialist, Brand Advertising: Annabel Lyon
AGENCY: Johannes Leonardo, New York City, USA
Co-Founder & Co-Creative Chairman: Jan Jacobs
Co-Founder & Co-Creative Chairman: Leo Premutico
Chief Creative Officer: Julia Neumann
Group Creative Director: Jonathan Santana
Creative Director / Art Director: Carolyn Davis
Creative Director / Copywriter: Matthew Page
Design Director: Charles Watlington
Associate Design Director: Olga Vladova
Head of Production: Maria Perez
Group Executive Producer: Rebecca O'Neill
Executive Producer: Victoria Bennett
Producer: Grace Kenney
Director, Business Affairs: Alesa Blanchard-Nelson
Business Affairs Manager: Joe Bringuier
Broadcast Traffic Manager: Sargia Green
Group Account Director: Sam McCallum
Account Director: Mal Gretz
Account Supervisor: Leah Stoltz
Group Strategy Director: Mary Bakarich
Communications Strategy Director: Cooper Lemon
Senior Strategist: Brendan Chareoncharutkun
Senior Strategist: Matthew Choi
Product Information Specialist: Ryan Callahan
FILM PRODUCTION COMPANY: Reset Content
Director: Adam Hashemi
Managing Director: Dave Morrison
Executive Producer: Jen Beitler
UK Service Company: Arts & Sciences UK
Line Producer: Ewen Brown
Director Of Photography: Eigil Bryld
Production Designer: Christian Friedland
Costume Designer: Mr Gammon
EDITORIAL: Exile Edit
Managing Partner: Sasha Hirschfeld
Producer: Grace Hammerstein
Editor (Lead): Jacob Schulsinger
Assistant Editor: Anchor Mak
FINISH/ VFX/ COLOUR GRADE: Blacksmith
VFX Supervisor: Tom Bussell
Lead Compositor: Kshitij Khanna
Compositors: Yebin Ahn, Robert Bruce, Jacob Slutsky
CG Leads: Olivier Varteressian, Tuna Unalan
CG Team: Jackie Liao, Kushal Das, Michael Marsek, Wei-Ting Duo, Nick Owoyemi, Cathy Phan, Rik Walia, Sung Joon Kim
Colorist: Mikey Pehanich
Color Assistant: Sam Howells
Executive Producer: Charlotte Arnold
Producer: Ashley Goodwin
AUDIO MIXING: Sonic Union
Mix Engineer: Steve Rosen, Rob DiFondi
Audio Post Studio Director: Justine Cortale
Mix Assistant: Joey Glick
SOUND DESIGN: Trinitite Inc.
Sound Designer & Mix Engineer: Brian Emrich
MUSIC HOUSE: Leland Music
Managing Director / Music Supervisor: Ed Bailie
Director / Music Supervisor: Toby Williams
Business Director: Liz Devine
COMPOSER: Dan Deacon
LICENSED MUSIC: "Weeping Birch"
Genres: People, Storytelling
Categories: Automotive, CarsJohannes Leonardo, Thu, 04 Aug 2022 15:02:53 GMT