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Volkswagen and US Footballer Christian Pulisic Overcome Personal Pressures in VW ID.4 Spots

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Captain of the US men's national team and comedian Brett Goldstein star in the Johannes Leonardo campaign

Volkswagen and US Footballer Christian Pulisic Overcome Personal Pressures in VW ID.4 Spots

On the road to the FIFA World Cup this Fall, Volkswagen is launching a new ad starring Captain of the US Men’s National Team Christian Pulisic and actor and comedian Brett Goldstein.

The work marks a new marketing shift and tone for the brand as the automaker enters the next phase of its Drive Bigger brand platform.

With a clear focus on becoming a leader in EVs, Volkswagen is injecting more fun and surprise into their three-year US Soccer partnership with a new film that dramatises the benefits of going electric.

The 60-second film - entitled ‘Diamonds’ - tells a shared story of overcoming pressure to create something meaningful and impactful. Elite athletes are under pressure to perform, while Volkswagen is under pressure to change the world with a mass adoption of electric. But how we handle the pressure dictates if we succeed and what we create.

The work is meant to show the positive side of working through pressure and remove the cynicism some might have around moving towards an electric future.

Additional star power featured in the film includes former USMNT player Clint Dempsey and the voice of English Football Commentator, Martin Tyler.

The new film follows the start of US assembly of the all-electric ID.4 flagship in Chattanooga, TN. It's the latest launch for VW this summer following 'Those Guys' and 'Break Free' marking a new tone for the brand.

‘Diamonds’ will make its broadcast debut during the English Premier League on Saturday, August 6th. Additional placements will include the Emmys, The Tonight Show, Late Night with Seth Meyers and 20/20. 

The work will also run across social and digital.

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BRAND: Volkswagen Group of America, Herndon, VA, USA

President and CEO: Scott Keogh

EVP, Sales & Marketing: Andrew Savvas

SVP, Marketing: Kimberley Gardiner

Director, Brand and Retail Content: Jennifer Clayton

Manager, Advertising: Chanel Barresi

Senior Specialist, Brand Advertising: Annabel Lyon


AGENCY: Johannes Leonardo, New York City, USA

Co-Founder & Co-Creative Chairman: Jan Jacobs

Co-Founder & Co-Creative Chairman: Leo Premutico

Chief Creative Officer: Julia Neumann

Group Creative Director: Jonathan Santana

Creative Director / Art Director: Carolyn Davis

Creative Director / Copywriter: Matthew Page

Design Director: Charles Watlington

Associate Design Director: Olga Vladova

Head of Production: Maria Perez

Group Executive Producer: Rebecca O'Neill

Executive Producer: Victoria Bennett

Producer: Grace Kenney

Director, Business Affairs: Alesa Blanchard-Nelson

Business Affairs Manager: Joe Bringuier

Broadcast Traffic Manager: Sargia Green

Group Account Director: Sam McCallum

Account Director: Mal Gretz

Account Supervisor: Leah Stoltz

Group Strategy Director: Mary Bakarich

Communications Strategy Director: Cooper Lemon

Senior Strategist: Brendan Chareoncharutkun

Senior Strategist: Matthew Choi

Product Information Specialist: Ryan Callahan

Film Production


Director: Adam Hashemi

Managing Director: Dave Morrison

Executive Producer: Jen Beitler

UK Service Company: Arts & Sciences UK

Line Producer: Ewen Brown

Director Of Photography: Eigil Bryld

Production Designer: Christian Friedland

Costume Designer: Mr Gammon



Managing Partner: Sasha Hirschfeld

Producer: Grace Hammerstein

Editor (Lead): Jacob Schulsinger

Assistant Editor: Anchor Mak



VFX Supervisor: Tom Bussell

Lead Compositor: Kshitij Khanna

Compositors: Yebin Ahn, Robert Bruce, Jacob Slutsky

CG Leads: Olivier Varteressian, Tuna Unalan

CG Team: Jackie Liao, Kushal Das, Michael Marsek, Wei-Ting Duo, Nick Owoyemi, Cathy Phan, Rik Walia, Sung Joon Kim

Colorist: Mikey Pehanich

Color Assistant: Sam Howells

Executive Producer: Charlotte Arnold

Producer: Ashley Goodwin



Mix Engineer: Steve Rosen, Rob DiFondi

Audio Post Studio Director: Justine Cortale

Mix Assistant: Joey Glick

Sound Design

SOUND DESIGN: Trinitite Inc.

Sound Designer & Mix Engineer: Brian Emrich


MUSIC HOUSE: Leland Music

Managing Director / Music Supervisor: Ed Bailie

Director / Music Supervisor: Toby Williams

Business Director: Liz Devine

COMPOSER: Dan Deacon

LICENSED MUSIC: "Weeping Birch"

Genres: People, Storytelling

Categories: Automotive, Cars

Johannes Leonardo, Thu, 04 Aug 2022 15:02:53 GMT