Vodafone Shares Trade-in Excitement for iPhone 12 Series Launch

Vodafone’s latest campaign from Team Red at Ogilvy breaks, with Anthea Benton directing. To celebrate Vodafone’s best trade-in offer yet on the new iPhone 12 series Anthea has curated a red Vodafone world that brings to life the anticipation and excitement of receiving a new iPhone.

Through three individual characters the films demonstrate the nuances in anticipation, and the variety of ways people release their excitement in unwrapping the sealed box and holding the latest iPhone.

Anthea said of the work: “Just completed three spots for Vodafone working with Jamie Romain and Dan Shone @ Team Red. A brilliant opportunity to explore great production design and sweet performances in these witty stories from modern Britain; three Apple lovers excitedly anticipating the arrival of their hot new iPhone 12 Pro.”