Vodafone unveils a new campaign that brings to life its network reliability, in an emotional ad that highlights the fact that over 70 percent of the UK’s emergency services have connectivity contracts with Vodafone’s reliable award-winning network.  

The new 40 second TVC, created with Ogilvy UK, tells the story of a paramedic relying on Vodafone’s network to speak directly to a midwife during a challenging road-side birth. Finishing with the line, ‘those you trust, trust Vodafone to keep them connected’, the ad aims to showcase reliability in an emotional, rather than rational way.  

“Reliability is naturally super important to our customers. We wanted to find a way to bring this to life; a story people could connect with emotionally, rather than simply a rational claim. With 77 percent of emergency services having connectivity contracts with Vodafone, we felt this was a perfect platform to not only showcase our network reliability message, but also showcase the amazing job they do for us.” Maria Koutsoudakis, brand and marketing director, Vodafone 

“Trust in a mobile network is paramount. We wanted to capture the importance of how Vodafone’s reliable network can help emergency staff stay cool, calm and connected at all times. During production, we collaborated with paramedics and midwives to ensure medical accuracy throughout our story.” Justin Cox, MD Team Vodafone, Ogilvy UK 

The campaign will run across TV, Cinema & Social, and will launch on Channel 4 on Saturday 20th August.