VMLY&R UK Cleans up at the Oystercatchers Awards 2022

This year’s coveted Oystercatchers Awards see VMLY&R UK win a raft of recognition from the marketing community.

The agency landed best Client/Agency Partnership of The Year with Boots. Its connected brands proposition led to highly commended in the Best Agency Credentials category. Debbie Ellison, global chief digital officer, was named Champion for Change & Industry Influencer.

Justin Pahl, Joint UK CEO VMLY&R, said “We could not be prouder. Last night was an incredible evening where we stood up against some of the best in the industry. It’s terrific recognition for our agency, our people, and our clients. A huge thank you to Gill, the Oystercatchers team and the jurors. We’ll be celebrating for some time to come.”

VMLY&R was the most heavily awarded agency of the evening with fierce competition across categories. The jury comprised a panel of 50+ CMOs from well-known, global brands including Barclaycard, the BBC. Waitrose, WW, Haier Europe and Benefit Cosmetics.

Gill Huber, managing partner Oystercatchers, concluded “Delighted to see such a terrific showing for VMLY&R. The Oystercatchers Awards recognise how agency partners are continually evolving with their clients to deliver growth and creative excellence, and our judging panel was impressed by VMLY&R’s connected-brands proposition, its unified partnership with Boots, and the remarkable champion for change – Debbie Ellison.”

The awards come in the latest in a series of recent agency success over the past 12 months including the launch of ground-breaking Home of Connected Brands and the Inclusion Experience practice. The agency landed IPA CPD Platinum and has been named a Top 25 Employer by Investing in Ethnicity. VMLY&R Commerce has been awarded Agency Network of the Year by The Drum.

The full list of Oystercatchers’ Award winners can be viewed here.