VMLY&R Embarks on New Adventure as Lead Creative Agency for World of Hyatt

Hyatt Hotels & Resorts has announced the appointment of VMLY&R to its agency roster. VMLY&R is tasked with leading creative for World of Hyatt globally.

Headquartered in Chicago, Hyatt is a global hospitality brand with more than 1,250 hotels and all-inclusive properties in 76 countries across six continents.

Together with the Hyatt marketing team, VMLY&R will help bring Hyatt’s transformative travel experiences to a diverse global customer base through the vast portfolio of Hyatt brands.

VMLY&R was selected by Laurie Blair, vice president of global marketing at Hyatt, who joined Hyatt in September 2022.

“As Hyatt continues on a path of transformative growth, we want to ensure travellers understand all that World of Hyatt has to offer,” said Laurie. “To help us bring that vision to life, we tapped the creative talent at VMLY&R. We are looking forward to collaborating closely with this agency who embodies the spirit of Hyatt through and through.”

“There are few brands as iconic as World of Hyatt when it comes to travel and hospitality,” said Kristal Herr, executive director, client engagement, VMLY&R. “We couldn’t be more thrilled to help Hyatt deliver distinctive experiences for guests. We’re looking forward to leveraging our creative expertise to build a truly connected brand that brings Hyatt to the forefront of people’s minds as they explore the world.”

World of Hyatt and VMLY&R will begin working together immediately.

The term “Hyatt” is used in this article for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.