VML Wins British Columbia Lottery Corporation, Retains BC Transit; Promotes Group Creative Director

Pictured L-R Lizzie Dabous, VP Strategy, Jackie Pearl, Managing Director, Jake Hope, Group Creative Director, VML Vancouver

VML is pleased to announce several new business wins in its Vancouver office, along with a key promotion that underscores VML’s commitment to creative excellence and growth within the Canadian market.

New Partnership with BCLC

VML is excited to unveil a new partnership with the British Columbia Lottery Corporation (BCLC). This collaboration aims to promote personalised, innovative, and engaging gaming experiences to players across the province.

Jackie Pearl, managing director of VML, commented, "We are thrilled to partner with BCLC to help tell their brand story and deepen relationships with players, ultimately driving business growth and impact through more personalised player experiences.”

BCLC says the new partnership will ultimately support BCLC’s goal of driving impact and creating world-class, responsible gaming experiences. 

“We’re excited to work with VML, leveraging their brand and customer experience to deepen our connection with our players, to help develop new and innovative strategies for safer gambling experiences, and drive positive community impact throughout the province,” said Emily McDonald, director of marketing, BCLC.

Continued partnership with BC Transit

VML is also pleased to share it has been awarded the work for Creative Design and Campaign Services with BC Transit. This win continues VML’s seven-year trusted partnership with the brand. VML looks forward to continuing this relationship, bringing its expertise to the public transportation sector.

Promotion of Jake Hope to group creative director

With these new business wins, VML is also delighted to announce the promotion of Jake Hope to group creative director. Jake joined VML as creative director in September 2023 and has shown exceptional leadership and creative vision at the National level.

"Jake's promotion is a testament to his creativity, strategic thinking, and outstanding contributions to our team," said Graham Lang, chief creative officer. "We are confident that he will continue to drive innovative solutions and elevate our creative capabilities in his new role."

These exciting developments mark a significant milestone for VML, celebrating both our expanding portfolio and the strengthening of our team, as we hit the one-year mark of VML’s presence in Canada.