VML Launches First Ever APAC MACHathon to Prove the Power of Composable Architecture for Brands

Today, VML has announced the launch of the first ever Asia-Pacific MACHathon – inviting innovators, big thinkers, and technology enthusiasts to prove the power of MACH (Microservices based, API-first, Cloud-native SaaS and Headless) for solving real world problems fast.

Registrations are now open for the week-long event, starting April 23, where developers, designers, and creatives will come together to produce MACH solutions and demos for a real-world brief.

Organised by leading creative company VML, in partnership with MACH Alliance, entries will be judged by a panel of APAC’s top brand and technology leaders and will stand the chance to bring home part of the $4.7K USD prize pool.

The MACHathon event is supported by a line-up of top technology partners including BigCommerce, Contentful, Vercel, Voucherify, Stripe and MakerTech.

Eight winners across a variety of categories will be chosen and their winning ideas showcased and celebrated during an online awards ceremony on May 9, 2024. Streamed regionally across hubs in Mumbai, Delhi, Singapore, Thailand, Sydney and Hong Kong, the ceremony will bring the region together for the first time ever to celebrate innovative MACH solutions.

MACH alliance was established in June 2020, to help companies take advantage of MACH technologies which support a composable enterprise tech stack in which every component is pluggable, scalable, replaceable, and can be continuously improved through agile development to meet evolving business requirements.

As a cutting-edge creative company leading the charge in enterprise solutions, VML has been building customer experiences based on these cloud-native, headless architectures for over a decade for clients such as T-Mobile, DFS, PVH and Ted Baker.

Holly Hall, managing director of the MACH Alliance, said, “Customer expectations are disrupting every market, and traditional legacy enterprise technology suites can’t keep up. The MACH Alliance presents and advocates for composable, truly open and future-proof best-of-breed architecture - microservices-based, API-first, cloud-native SaaS, and headless.

“We know that just the spark of an idea can ignite a game-changing improvement or innovation, and are excited that VML is bringing together the region’s finest innovators to show what’s possible in the first-ever MACH Hackathon in Asia-Pacific!”

Hasan Hasnie, chief technology officer, VML APAC, said, “We know first-hand how by leveraging the latest advancements in cloud and API design you can create highly performant, fast, and scalable customer experiences, far ahead of the competition. We are excited to host the region’s first MACHathon and will be looking for entries which demonstrate the power of these technologies for creating connected customer experiences which inspire action, drive engagement, and deepen customer relationships at speed and scale.”

 For more information, and to register your team, visit: https://www.vml.com/campaign/machathon-apac-2024