Visit ‘The Rainiest Place on Earth’ with Geox

Geox have launched an interactive website experience that allows viewers to take a tour of the rainiest place on the planet  - Cherapunjee in Northern India – to showcase their Amphibox range of urban footwear.

 

The result of over 3 years of development and testing, the AMPHIBIOX range uses the brand’s new generation technology to produce shoes that are both waterproof and breathable.  With this in mind, Geox set out to put its products to the ultimate test by analysing them in the world’s wettest environment and using the resulting content in a new digital marketing strategy.

 

The concept behind the project was to engage consumers from the outset by recruiting a team of four product testers to travel to Cherapunjee through the brand’s Facebook page. The four testers selected are seasoned travellers, who each have the need for waterproof and durable footwear in their everyday lives. This makes them the ideal candidates to assess the Amphibiox range in the extreme and challenging conditions in Cherapunjee, alongside scientifically qualified testers from the Geox Lab.

 

The resulting 30-minute film - available at http://amphibiox.geox.com/ - is an interactive documentary, packaged as a ground-breaking POV experience that enables the viewer to live the tests and dip into Cherrapunjee’s culture, lifestyle and environment. The site also features product and technology areas to allow users to view 3D images and learn more about the science behind the Amphibiox range, as well as a new Geox eComm store.

 

The full online experience can be found here: http://amphibiox.geox.com/. Click on 'Experience the test' and then ‘Welcome to Cherrapunjee’.

 

Geox’s commitment to a new digital centric marketing strategy extends to its Social Media channels, with the campaign roll out spanning YouTube, Pinterest and Facebook, the latter housing a Geox page that is currently growing at a rate of over 10,000 new fans a week.

 

The dedicated site at http://amphibiox.geox.com/ will be promoted with a month long pan European online video and banner campaign on Yahoo and MSN, as well as media buys on social networks.

 

A number of videos of the experience can be viewed below:

 

 

 

 

 

 

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