Lingerie & Swimwear Brand Panache Appoints Holler for First Ever Campaign

Panache, the British lingerie and swimwear brand, has hired Holler to handle its global online advertising business following a pitch.

Holler, part of the Leo Burnett Group, competed against several undisclosed agencies to win the business in a pitch process run directly by the client.

Holler will now create the first ever brand campaign for Panache, which will run globally. 

Holler has been briefed to drive awareness and consideration of Panache and recruit new consumers to the brand. 

Holler’s campaign for the brand will include a film as part of a wider content strategy, and will break globally in May this year.

The campaign will aim to bring the brand’s core values to life by establishing a bold cultural perspective to drive relevancy and affinity with females across the UK.  

Jennie Bianco, Panache, Head of Marketing “Holler demonstrated a deep understanding of our brand values and their passion and vision for this campaign was genuinely inspirational. We cannot wait to see it all come to life”. 

Paolo Nieddu, Holler Manager Partner, said: “Our core campaign idea is based on a powerful female insight that we believe has the potential to spark a genuine cultural movement whilst disrupting the well-worn clichés of the category.”

Panache, which was first launched in the UK in 1982, has offices in Sheffield, New York and China, and sells its products in more than 50 countries worldwide.