Avios Appoints Holler to Handle Social Media & Content Creation

Avios Travel Rewards Programme has hired Holler to handle its social media and content creation following a pitch. Avios is the shared global rewards currency for British Airways, Iberia and the Avios Travel Rewards Programme.

Holler beat undisclosed agencies to win the business following a pitch which kicked off at the end of 2014 and was handled by creativebrief.

Holler will work on a long-term digital and social strategy for Avios designed to drive a fundamental shift in perception for the brand to focus on the emotive travel benefits of using Avios.

Holler will create a campaign to run across key social and digital channels in the UK, to break in the coming months.

James Kirkham, Founding Partner at Holler said: “This is such an exciting win; smart, socially-powered loyalty is about the most progressive and future facing category area around right now. Our challenge will be focused on imbuing each aspect of the Avios social and digital experience with genuine value to drive long-term advocacy.”

Hannah Fletcher, Head of Marketing Strategy and Brand at Avios said: "The power of social media as a customer communications channel is undeniable in today’s world. We look forward to working with Holler to redefine how we engage with our members to deliver a great customer experience through a broad range of content and social channels." 

Avios released an app for the Apple Watch earlier this year designed to help customers keep tabs on their Avios balance.