Visit a Planet of Evil Unicorns with Radio Flyer's Travel Agency for Kids

For its latest campaign for American toy company Radio Flyer, FCB Chicago channelled its inner seven-year-old to dream up Radio Flyer Adventure Travel, the first travel agency for kids.

Upon entering this one day pop up, children were greeted by travel agents (improv actors) and interviewed about their likes, to dream up a destination they would love to explore, and then pick the perfect Radio Flyer vehicle to transport them there.

They were issued a passport, and were invited to take an instant trip to a dream destination (via green screen). The photo, posters, brochures, and travel essentials were provided as keepsakes, to inspire further adventures at home.

Liz Taylor, Chief Creative Officer, FCB Chicago, commented: "For 100 years, Radio Flyer has inspired kids to use creativity to forge new adventures, explore new spaces and make believe. This unique travel agency brings the fantastical to life and reminds kids that Radio Flyers are ready to go wherever their minds take them.”