VIRTUE Asia Appoints Amos Mak as Associate Creative Director

VIRTUE Asia has appointed Amos Mak as associate creative director, furthering its strategy to accelerate growth and expand its creative capabilities across the region through building brands from inside culture.

Amos joins VIRTUE Asia after six years at BBH Singapore where he was a senior art director. He has also held creative roles at DDB Singapore and Geometry Singapore.

With a background in activation thinking and fusing creativity with experience-driven engagement, Amos has worked with leading brands including Samsung, Riot Games, Meta, Singtel, and UOB. At BBH Singapore he played a key role in a core team specialising in gaming, leading to pitch wins for Riot Games, Krafton's PlayerUnknown Battlegrounds and has produced award-winning campaigns that resonated with gamers worldwide. He also worked with Samsung on the global launches for the Galaxy S24 and Galaxy Watch Ultra.

His appointment follows the recent strategic restructuring of VIRTUE Asia, including the promotion of Lesley John to CEO, aimed at driving the agency’s growth.

Huiwen Tow, head of strategy, VIRTUE Asia, said, “Amos’ ability to blend cultural insight with innovative storytelling aligns with our mission to help brands become culturally relevant. His experience in branded entertainment and experience-led campaigns will be invaluable as we continue to expand our creative firepower across Asia. He’s also committed to nurturing the next generation of creative talent and has been active in mentoring young creatives in their careers. We’re beyond psyched he’s joined the VIRTUE Asia team.”

Amos added, “I’ve always believed that the best work is born from culture - not imposed on it. That’s why I’m excited to join VIRTUE Asia, an agency that understands the power of cultural resonance and actively builds brands from within it. I look forward to collaborating with the incredible talent at VIRTUE Asia to create a new brand of culture-first creativity that doesn't just get seen, but includes and involves individuals, communities and fandoms.”

VIRTUE Asia works with leading global and regional brands including Diageo, Toyota and Shiseido. With teams in both Singapore and India it has earned multiple agency of the year and creative awards.