Virgin Atlantic's Landmark OOH Invites Customers to Dive Into Life

A woman in classic Virgin Atlantic red dives headfirst into the frothy cloudlike waves of a swirling sea - her body taking the shape of a plane, instantly recognisable as Virgin Atlantic via the iconic red tail fin.

The travel company’s fearless spirit and positive energy captured in one landmark image and splashed across the world’s most impactful sites - including launching on the Piccadilly Lights.

This ad has been created specifically to set in motion a long-term approach to OOH for Virgin Atlantic that will reinforce the brand’s dynamism and ability to engage meaningfully and memorably with travellers.

The arresting OOH is the next part of Virgin Atlantic’s ‘Be A Rainbow’ campaign that launched last week, encouraging everyone to dive into life and embrace all the world has to offer with open arms. The work was developed alongside PHD UK and Talon.

Annabelle Cordelli, senior vice president global marketing at Virgin Atlantic, said: “Our 'Be a Rainbow' campaign took to the skies last week, designed to capture the distinctive energy our customers feel when they fly with Virgin Atlantic.

“Our Out of Home invites our customers to dive into life and to see it up in lights at Piccadilly Circus is amazing, there is no better location to showcase this iconic image.

Joe Stamp and Tom Prendergast, creative directors at Luckies, said, “With Virgin Atlantic, when you land, you’re flying. Here we’re seeing brand and customer unite in one fleeting, iconic moment.”