Ving Rhames Brings Brains & Brawn to Doner's ADT Security Campaign

ADT has launched a transformative new marketing campaign asking consumers the provocative question: “What good is a smart home if it’s not a safe home?"  With this new campaign, ADT highlights its belief that safety and security is something that one should not compromise on.  

Created by its lead creative agency Doner. the campaign features Ving Rhames as the personification of the ADT brand, bringing to life the new brand positioning. As the toughest smart guy and the smartest tough guy around, Ving explores the many advantages of ADT, from the peace of mind that comes with 24/7 monitoring to the convenience and control of smart technology. In addition, this fully integrated campaign touts ADT's unique strengths for small business and home health, positioning ADT as the only real choice when it comes to protecting and connecting to what matters most.