Victory Tastes Sweet: How Joe Crafted a Bold, Kinetic Visual Language for Kellogg’s X Six Star

Few directors understand the language of movement like Joe Dibenedetto. Known for his ability to craft visuals that feel both timeless and fresh, Joe’s latest work for Kellogg’s x Six Star is a masterclass in dynamic, high-energy storytelling. Now, as he officially joins the Airfoil Media roster, this campaign serves as a powerful example of the bold, immersive filmmaking he brings to the table.

Joe’s role in this project went beyond directing—he was deeply involved in shaping the narrative from the start. Working closely with the client to help craft the script, he ensured that the story, visuals, and brand message were fully aligned. That creative collaboration is what makes the piece feel so cohesive and purpose-driven.

At its core, the spot is built on fluid transitions, bold framing, and an unrelenting sense of motion. The shaker cup serves as a visual through-line, connecting each athlete’s journey with seamless energy. Whip pans, first-person perspectives, and high-speed movement make every moment feel like an extension of the last—capturing the relentless rhythm of competition.

“I wanted the visuals to mirror the feeling of being in the zone—completely locked in, everything flowing effortlessly,” says Joe Dibenedetto.

With his addition to Airfoil Media, Joe brings his signature ability to merge storytelling with a striking visual identity—a skill that sets him apart in the world of commercial filmmaking. His work proves that victory isn’t just something you achieve—it’s something you feel. And when done right, it’s something you see.

Joe DiBenedetto