Vhi Health Insurance Says ‘Your Health Means Everything’ in Campaign from Droga5 Dublin

Droga5 Dublin, part of Accenture Song, has launched a new campaign for Vhi, the market leader for health insurance in Ireland.

Established over 65 years ago as the first health insurance company in Ireland, Vhi has evolved to become a trusted healthcare partner, changing how healthcare is delivered, integrating world class healthcare with best-in-class health insurance plans.

Vhi is now on a journey to implement their strategic vision of transformative healthcare, building a connected healthcare system, accessed through leading insurance plans with an unmatched personal and digital experience for all our customers.

Built with this in mind the new brand platform ‘Because your health means everything’, represents an evolution for the brand, as a fully integrated provider of healthcare solutions for their 1.2 million members.

Vhi’s approach to healthcare means looking at all of the factors that affect your health and wellness. A practical approach that is joined up and focuses on the whole you, body and mind. “Because your health means everything” as a platform encapsulates this, looking at both the importance of each person’s health and also “everything” Vhi have to offer in support of it.

The brand platform launched on AV on November 1st and the campaign will extend beyond TV to include social, digital, OOH and radio.

Adam Bacon, head of marketing, Vhi, said: “We’ve more than 65 years’ experience as Ireland’s leading health insurer but we have adapted and expanded our range of services by building clinical solutions for our members because we know how important healthcare is to our members. Our new creative campaign reflects an evolved Vhi and how we will continue to lead the way in developing innovative healthcare solutions for our members.”

Jen Speirs, chief creative officer, Droga5 Dublin, part of Accenture Song, added: “Vhi are a healthcare brand offering much more than health insurance. So as their creative partner, creating a new, big idea to land that is a ridiculously exciting opportunity. ‘Because your health means everything’, is the reason why Vhi have built a multidisciplinary team around you. They are there to take care of the whole you. We want people to look at Vhi in a new way – so this work has to look, feel and behave in a whole new way. That could not have happened without a solid, trusting relationship with our clients – which is exactly what we had from pretty much day one. We’re absolutely thrilled for this launch campaign to be out into the world and are really excited to build on the platform from here on.”