Verishop Officially Launches with Brand Anthem Video
E-commerce platform Verishop was founded with the mission to bring joy back to online shopping by building a tech-driven platform that both brands and customers deserve. The company aims to be the go-to lifestyle shopping destination for its customers whenever they are looking for a brand or a product with meaning across men’s and women’s fashion, accessories, beauty and home décor.
That means becoming an active part in quality-conscious millennial shoppers’ everyday lives – helping them stay on the front-edge of fashion, achieve an elevated home-décor aesthetic and keep their beauty and skincare routines fresh. And deliver it all with the level of trust, convenience and delight that a modern e-commerce platform should.
In collaboration with award-winning indie film and content studio Bindery, Verishop brought these ideas to life in video form, encapsulating the modern millennial shopper the brand is building its platform for. So much about retail is how a brand and a product makes you feel, and Bindery was able to dynamically capture what Verishop is all about.
“Verishop has an incredible vision for the future of retail, and the team's ambition was contagious,” said Greg Beauchamp, founder of Bindery. “Working with a brand pre-launch is always exciting because we’re able to help craft the visual expression of the brand. It's a different type of brief, and Verishop proved to be incredible partners as we developed a launch film that felt uniquely theirs.”
Production Company: Bindery
Director: Eric Ryan Anderson
Executive Producer: Carter Collins
Producer: Kat Glazer
DOP: Ben Carey
Founder: Greg Beauchamp
Production Designer: Erin Swift
Stylist: Margaret Williamson Bechtold
Editor: Steven Stauffer
Colorist: Pete Steusloff
Post Producer: Jen Gothard
Category: Clothing and Fashion , Day Wear
Genre: Fashion & Beauty , People