senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

VEJA Magazine Shows What Happens When You Go Too Deep into a Particular Topic

31/05/2016
47
Share
AlmapBBDO launches new campaign featuring the deep dwellers of the ocean

Created by AlmapBBDO, 'Fishes,' the new institutional campaign for VEJA Magazine (Editora Abril), demonstrates what happens when you go too deep into a particular topic. The aim is to position the publication as a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates in depth, without worrying about whether what it turns up will be pretty or not.  

VEJA is also looking to get the public’s attention in a creative way, looking to reach out to a younger audience and shape new readers. “Fishes” has versions for TV and digital. The campaign also includes advertisements in Grupo Abril publications, publications on social media and POS material.




Agency / Creative
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0