VCCP's Latest easyJet Spot is a Fantastically Floral Adventure
When easyJet launched in 1995, they were
committed to making travel affordable for all and offered flights for the price
of a pair of jeans. In 2016, their commitment still rings true, which is why
their latest brand campaign encourages people to embrace all the possibilities
that travel has to offer, because with prices still as low as £29.99, “Why
not?”.
Dinner in Barcelona? Why not? Trumpet festival in Budapest? Why
not? Six hours in Amsterdam? Seriously, Why not?
VCCP's fully integrated, pan-European brand campaign launched
with a magical spot shot by critically acclaimed directors, CANADA. We see a
generation easyJet traveller embracing her Why not? attitude to the fullest, as
her yearly travel itinerary comes to life inside an easyJet hangar. The hangar,
however, is transformed into a magical orange-tinted world featuring everything
from giant beach balls and orange typewriters, to water-skiers traversing over
tarmac and freezing winter wonderlands. There’s even a man made of flowers who,
rather naughtily, appears to be running late for the commercial.
The agency also developed easyJet’s Why not? attitude into print, OOH
and DOOH, thanks to some beautifully choreographed travellers shot by The Wade
Brothers.
On social channels, generation easyJet will have the chance to win
their own Why not? adventure by taking part in an exclusive competition. And
next month, easyJet will bring a European city to the heart of London in an
immersive experience; reminding customers how thanks to easyJet, Europe is just
a hop, skip, and a flight away.
The fully integrated campaign will comprises TV, VOD, cinema,
print, OOH, DOOH, digital display, social, PR and experiential.
