VCCP US Appoints Matt MacDonald as Chief Creative Officer

Today, creative agency VCCP US has announced the appointment of Matt MacDonald as chief creative officer. Matt will oversee all creative output for the agency in the states and serve as a business leader alongside CEO Brett Edgar and international chief strategy officer Jonny Shaw.

Matt joins VCCP US at a very exciting time. While the agency’s global HQ has grown to become the largest independent UK agency, VCCP US has been on an incredible growth trajectory of its own since opening up shop stateside just a few years ago. Now in its 5th year of double digit revenue growth, the agency added 10 new brands to their client roster this year including Primark, Más+ by Messi, and Mike’s Hard Lemonade.

Now with this new addition to its leadership team, VCCP US will usher in a new era investing in its creative growth. 

“I’m very proud of what our team has accomplished over the past couple of years. We have incredible client partners and we've helped them to build strategic brand platforms that have driven significant results. And now, we want to build on this momentum by diversifying and expanding our creative capabilities,” said Brett Edgar, CEO VCCP US. “Matt brings impressive experience as a business and creative leader, serving as a model and mentor to some of the industry’s most talented. Matt is the perfect partner to join us for the long-term to keep us growing and creating amazing work.”

Matt joins from BBDO where he was chief creative officer of the agency’s New York HQ. He joined in 2014, leading creative on AT&T, their largest account in America. In 2016, Matt led the creative charge for Omnicom's win of AT&T's $2 billion combined media and creative business - re-inventing their agency model by joining together creative, media, and data forces. Prior to BBDO, Matt was chief creative officer of JWT New York leading the agency to its best award show performance in more than a decade.

“VCCP is one of those places you hear really great rumblings about. Whether it's about their White Claw work or how much people love working with Brett and the team, it’s definitely garnered an impressive under the radar reputation here in the US. And after getting to know everyone, I can confirm it all to be true. I’m excited and inspired to get started,” said Matt MacDonald. 

VCCP’s global network has seen immeasurable success in the past few years garnering prestigious accolades including 77 award wins this year to-date around the globe. Most recently VCCP US was awarded Gold and Silver Clios for its work with Activision Blizzard, while the global network was named 2024 Global Integrated Agency of the Year and Global Independent Agency of the Year by Campaign UK. VCCP has also expanded its global account roster including Primark and the Mark Anthony Brands portfolio. 

“As our US business continues to grow, Matt’s outstanding track record of delivering exceptional creative work for major client partners will be a vital asset in helping us realise our global ambitions as the Challenger Network for Challenger Clients,” said Julian Douglas, VCCP group CEO.