VaynerMedia today announced the launch of its full-service agency in Canada, the company’s 11th global office. After a five-year presence in Canada servicing the Mondelez media business, VaynerMedia is now expanding to include creative, strategy, and media, allowing the independently owned agency to more effectively service clients in the region. Jeanny Ponce, currently leading the Mondelez business, will assume the roles of vice president and country manager.
“We’ve established a great presence in the Canadian market with the Mondelez business. I’ve been a long-time fan of many Canadian-based businesses and see multiple opportunities in the region. I feel the market is right to bring VaynerMedia’s incredible social-first strengths in creative and media to clients in Canada and am thrilled to expand our presence here,” said CEO and co-founder Gary Vaynerchuk. “Jeanny’s knowledge and expertise of both the market and VaynerMedia make her the perfect lead as we make this transition.”
Jeanny has over 15 years of experience in advertising, having served at various agencies including Starcom and Carat. Throughout her career, she has helped build brands and deliver tangible business results for clients across a broad range of industries including consumer packaged goods, beauty, and finance.
“I am so excited for this expanded remit with VaynerMedia in Canada,” said Jeanny. “I feel passionately about the work that we do, and I’m looking forward to driving success with our integrated offering and helping to define the culture here.”
VaynerMedia’s expansion in Canada is indicative of the agency’s rapid global growth. Founded in the United States in 2009, VaynerMedia launched in the United Kingdom in 2018. In the last four years the company has seen unprecedented growth as the agency expanded to Asia-Pacific in 2019, with five offices now across the region; Mexico in 2021 to service Latin America; and the Netherlands in 2022. Now, 2023 sees the opening of VaynerMedia Canada, located in Toronto.
The agency is known for its consumer-centric, integrated approach that incorporates both creative and media to drive business results for its clients.