VaynerMedia LA Selected as Integrated Agency for Yaamava’ Resort & Casino

Yaamava’ Resort & Casino at San Manuel (Yaamava’) has selected VaynerMedia Los Angeles as an integrated agency of record, providing creative and media services. The business was awarded following a competitive pitch. 

As part of this partnership, Yaamava’ will leverage VaynerMedia Los Angeles’ integrated approach to identifying new audience segments for the premium resort destination. VaynerMedia will be responsible for developing a volume of effective creative against specific audiences and amplifying the momentum across social media. 

“We are excited by the possibilities that our new relationship with VaynerMedia brings and to be among the legendary brands they represent,” said Jennifer Anthony, senior vice president of marketing at Yaamava.

VaynerMedia Los Angeles managing director Lisa Buckley added, “We believe in an integrated approach of having creative and media working closely together to drive success for our partners. Deploying this approach for Yaamava’ Resort & Casino will allow us to delve deep into their various audiences and see what content resonates with each. From there, we can be very strategic in the content we deliver, ensuring we drive true relevance for the brand.”

The agency will partner with the brand’s in-house media and creative team for non-digital advertising. The first work is expected to launch in-market by April.