Vapestick Appoints Space to Build Brand Intimacy

Space has been appointed by electronic cigarettes brand VAPESTICK as its agency responsible for an integrated communication campaign, both off and online.

Space has been tasked with creating differentiation for the brand in this fast-growing, emerging market and building the consumer-brand relationship, embedding VAPESTICK as a must-have lifestyle brand in the hearts and minds of consumers. The agency will apply its experience to develop creative communications to be used in experiential, promotional activity and out-of-home media.

Sally Griffith, VAPESTICK, said: “This is an important appointment for VAPESTICK. We were looking for an agency that would help build awareness and engagement with VAPESTICK beyond just a face-to-face experiential activity. Space demonstrated an impressive creative and strategic grasp of the challenges facing our market presenting a truly integrated campaign that maximises reach – we’re very much looking forward to working with Space to make this a successful piece of activation with multiple touchpoints.”