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USPS Delivers to Every Seasonal Destination in Joyful Holiday Campaign

02/11/2022
Digital Agency
New York, USA
819
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Chris Wilcha directs the campaign from MRM and McCann Worldgroup

In continuing with the new positioning of ‘Delivering for America,’ this year’s spot takes us to towns such as Santa Claus, Indiana, Rudolph, Wisconsin, Snowflake, Arizona and North Pole, New York. What do these places have in common? They’re all real cities in America. And who better to know this than the United States Postal Service - the only delivery carrier that serves every single address across the country. 

In this season’s much-anticipated holiday campaign, we see real USPS carriers delivering packages to places with festive holiday names, set to Lindsey Buckingham’s hit song 'Holiday Road.'

The USPS is diligently doing their work amidst the swirl of all the holiday hustle and bustle to deliver more than a billion packages to these towns - composed, ready and always reliable.

The message is clear: No one is more ‘Holiday Ready’ than the USPS.

Chris Karpenko, executive director of brand marketing at USPS, comments: "Every year the Postal Service and its employees deliver millions of cards and packages to its customers for the holidays. Our employees - from postmasters, support personnel, to mail handlers, clerks and carriers - are dedicated and take tremendous pride in making that holiday happen for all of America. We are everywhere, in our communities and neighbourhoods across the country, and we are holiday ready. "

“North Pole is a REAL place,” said Harsh Kapadia, chief creative officer of MRM New York. “And, that's where I'm mailing my kids their holiday gifts from this year. When the team found a number of places in different parts of America that truly represented the holidays we knew it was the perfect way to show the United States Postal Service is ready to deliver for you this season - from anywhere in America.”

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