Use Instagram Filters to Spot Secret Messages in This Ted Baker Campaign

Ted Baker have launched a new social media campaign in association with POKE to introduce Ted’s latest SS15 collection.

The SS15 ‘Pinch Me’ campaign invites users to discover that there is more to the collection than first meets the eye... Delve a little deeper and you’ll see that all is not as it first appears.

The campaign centres on the innovative use of Instagram’s native features. Focusing on Instagram’s filters, it allows followers to discover clues, messages and challenges hidden within the images. See an image one-way, apply a filter, and see it in a totally different new way.

For the next two weeks, Ted will post a new image to his followers, who will explore the Instagram filters and editing tools to try to reveal hidden messages. Once discovered, they will be challenged to solve the mysterious puzzles for a chance to win a range of prizes and giveaways.

Craig Smith, Brand Communication Director at Ted Baker commented: “Engaging with our customers through social media in an innovative way is key to our global marketing strategy at Ted Baker.  Using Instagram in a first of its kind initiative, we are able to talk to both existing customers and introduce new audiences to the world of Ted.”

Tom Hostler, Partner at POKE, added: “We continue helping to tell Ted Baker’s story through a playful and interactive journey across Instagram. The idea that there is a lot more to discover and all isn’t what it seems perfectly reflects Ted’s new ‘Pinch Me’ collection.”