Usain Bolt "Celebrates to Win" in Dance Extravaganza for Maison Mumm

Maison Mumm reveals its new multimedia international campaign from November 2nd with Usain Bolt.

Created with its French advertising agency Buzzman, the film introduces the brand new signature: “Celebrate your next victory”. This message establishes the brand’s mindset: a focus on panache and positive thinking.

Usain Bolt’s impressive achievements are the result of an outstanding state of mind: foolproof optimism and hard training. This singular mental strength has enabled him to win a race even before it began.

Directed by Luis Cervero (Pharell Williams, Justice), the film stages the athlete with the former Miss Universe’s Jamaican runner-up, Yendi Philipps, on a music track by TKAY. The festive and staggering atmosphere echoes Bolt exceptional career.