Usain Bolt & Boys and Girls ‘Bring the Beat’ in Latest Digicel Campaign
Montano’s catchy song is a celebration of musical influences from across the regions. As well as being the soundtrack to the commercial and available for download on iTunes, fans will be able to bring their own beat, by remixing the track and sharing it on social media, using the fun and intuitive Digicel Remixer app; specifically created by Boys and Girls for the campaign.
In the new TV spot, Digicel brand ambassador and world’s fastest man, Usain Bolt, shows how the famous Caribbean passion for music and sport can bring people together, no matter where they come from.
Peter Lloyd, Director of Marketing at Digicel Group comments: “We wanted to make the Digicel brand top of mind in the build up to the Olympics, by creating a compelling idea that crossed market boundaries. ‘Bring the Beat’ recognises the power that music and sport has in connecting people and nations – two areas in which Digicel continues to invest significantly since our launch over 15 years ago. By combining these two passions in one dynamic campaign, Digicel is uniting our customers across the region and inspiring them to bring their beat in their own unique way regardless of geographic location and culture.”
‘Bring the Beat’ will launch online on Wednesday, July 20th 2016 across the Caribbean, Central America and throughout the South Pacific. The campaign will also run on social, outdoor, print and television in these regions in the run up to Rio 2016.
Account Manager: Colm Halpin
Creative Director: Rory Hamilton
Copywriter: Kris Clarkin
Art Director: Laurence O'Byrne
Account Director: Chris Upton
Producer: Paul Ellis
Creative Agency: Boys and Girls
Production Company: Butter
Category: It, phones, Av and computers , Tv