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USA for UNHCR and SuperHeroes NY Launch Emoji Campaign to Change the Way We Look at Refugees

SuperHeroes Amsterdam/ NYC, 9 months, 2 weeks ago

Campaign aims to raise awareness of the human side of crisis

USA for UNHCR and SuperHeroes NY Launch Emoji Campaign to Change the Way We Look at Refugees

With the Syrian refugee crisis entering its 5th winter, USA for UNHCR and creative agency SuperHeroes New York have joined forces to raise awareness for the human side of crisis. Hope and optimism are the key themes, by sharing the remarkable stories of refugees in no less than 53 different emojis: the Refugee Emojis. 

With the holiday season upon us, this is the right moment to say “Refugees are #RealPeople” and turn 2016 into a year of hope. The Refugee Emojis are meant as a signal to politicians to stop portraying groups of refugees as numbers. The emojis in the free Refugee Emojis keyboard on show personal heartfelt stories and address many human needs. With your smartphone you can now easily share these stories.

Like the story of Noujain, who has travelled all the way from Syria in her wheelchair and learned English by watching soap operas, or Hany, a blind young man who finds strength in being a photographer. Other emojis (Life Savers, Empowering women, Welcoming, For Kids) symbolise the important and basic needs refugees have, such as toys, equal rights for women or a warm meal, each visualised in a language that we use on our phones every day.

The Syria conflict has led to the largest humanitarian crisis since World War II. USA for UNHCR and its partners provide refugees with services ranging from emergency medical care, shelter, water and sanitation to psychological assistance. In refugee camps and other emergency situations teams also help women give birth safely, vaccinate children to prevent epidemics and give structural help like education. 

The Refugee Emojis keyboard was initially created by SuperHeroes Amsterdam for Doctors Without Borders in several European countries. USA for UNHCR approached the agency to extend the initiative to the USA and build a large awareness campaign for the US market. The campaign was created by SuperHeroes New York, in close collaboration with mobile messaging developer Snaps.

The keyboard can be downloaded for free here:

Apple App Store

Google Play