UP Express Reminds Us That ‘Things Are Looking UP’

‘Things are looking UP’ makes people second guess the reliability of ground transportation.

The pressure to be on-time while maneuvering luggage and family members can make travelling to and from the airport a stressful experience. By comparing the UP Express experience to alternative modes of travel—under some of the most challenging, and hilariously relatable, circumstances—the spots show just how well UP Express delivers a more stress-free way of getting from Union Station to Pearson Airport. With renewed travel optimism and Toronto back to normal activity levels, the consumer need for seamless, convenient, and reliable airport travel has never been higher.

This is the brand's first new campaign in three years. The previous campaign was created during the height of the pandemic and ran for three years.

"Our aim with this creative is to highlight how stress-free and effortless your journey to and from Pearson Airport can be, even when faced with those all-too-familiar, unexpected hurdles. With travel demand increasing across the Greater Toronto Area in 2025, we understand that more people are looking for a smoother travel option. To us, UP Express stands out as the superior choice, offering a reliable, hassle-free ride that avoids the usual surprises for a seamless experience every time." said Sharyn Byrne Nearing, vice-president, brand, digital and product marketing at Metrolinx.