Unusual Activity Spotted as New Snack Brand, HAVOC, Drops on Nowhere Island, ON

There was an air of intrigue today as a mysterious smoke and green beam of light took over Nowhere Island, ON, where HAVOC officially made its Canadian arrival. True to the spirit of Leap Day – a glitch in the calendar, so to speak – a 15-foot monolith appeared on the island with no explanation, before opening up overnight to unveil HAVOC: an all new snack brand that celebrates creative chaos. 

A bold new chip brand now on Canadian shelves, HAVOC is a remix of textures and flavours that embraces the chaos of unique seasoning pairings. More than just an extra day on the calendar, people will remember this Leap Day as the day HAVOC came to Canada.   

“Havoc was born out of the desire to provide Canadians with a multi sensorial experience paired with a unique combination of intense flavours,” said Jess Spaulding, chief marketing officer at PepsiCo Foods Canada. “Every aspect of this brand from the flavours, shapes, to packaging design, has been carefully considered and developed to connect directly with Canadian gen Z consumers who enjoy bold, spicy flavours.”

Proving that spicy snacks can be more than just heat, HAVOC introduces three new flavours nationwide today: 

·  Fiery Lime Flavoured Rolled Tortilla Chips: Rolled for extra crunch, bursting with scorching chilli pepper flavour, zesty citrus tang, and rich spices  

·  Smoky Nacho Twisted Corn Chips: Combines gooey nacho cheese flavour, zingy jalapeño pepper and smoky paprika on a crunchy, unique form 

·  Bulgogi Blaze Flavoured Potato Chips: Inspired by the iconic Korean dish, crunchy ridged potato chips loaded with complex umami and chilli pepper flavours, zesty garlic and ginger

HAVOC Unleashed on TikTok 

The HAVOC launch has been highly anticipated. To pique interest and curiosity, the brand launch was teased during the 2024 Super Bowl with a series of ads featuring unique content by notable Canadian creators introducing the brand’s channel - @HAVOC - on TikTok. As a stage for creators to remix ideas, drive culture forward and share unexpected multisensory content experiences, @HAVOC is inspired by the intense flavours of the products themselves and will bring the brand to life as a creative channel designed to inspire and engage with gen Z.  

As of February 29, 2024, all three flavours of HAVOC can be found on store shelves at retailers nationwide for $2.19 (68-88g) and $4.29 (190g-280g). Crunch into chaos and follow us on TikTok @havoc.