Untangld Ends the Year with Bumper New Client Roster

Emily Gray, founding partner and managing director, Lawrence Heath, founder partner and experience strategy director and James Needham, co-founder and strategy director 

The strategy studio, which expanded operations to London this time last year, has seen a tremendous response in a sluggish market. Famed for redefining how businesses win, Untangld acts as the Swiss army knife of strategic capabilities; designed to partner with growth, innovation, marketing, and experience functions to transform their outcomes. 

Untangld’s UK operation has welcomed an impressive roster of new clients, from British telecoms powerhouse Substantial Group to entertainment giant Warner Music Group. Recent wins in the last quarter include Aviva, City & Guilds, Salesforce, and Sesame Bankhall Group, cementing the studio’s reputation as a go-to partner for businesses seeking bold and actionable strategy. 

“When you start the year hearing other indie agencies quoting ‘Survive till 2025,’ it’s incredibly satisfying to end it with such a varied and ambitious client roster,” says founding partner Emily Gray. “From their industries, to the challenges they face, our clients couldn’t be more diverse. But one thing unites them: they don’t leave impact to chance. They value strategy that blends science and art, enabling decisive decision-making and delivering real-world results in new and novel ways” 

Continued momentum globally 

The strong growth in Europe is part of Untangld’s accelerating global growth, following its recent appointment to deliver the new brand strategy and other key strategic projects for ANZ Bank, one of Australia’s largest financial institutions. This follows client engagements across international markets including Intrepid Travel, Perfetti Van Melle, Treasury Wine Estates, Nufarm, Royal Canin and IG. 

“Collaborating with Untangld has been extraordinary. After just a few sessions discussing my company and the industry landscape, they managed to capture our core identity and lay out a distinct strategy that not only sets us apart but makes us truly memorable” said substantial group founder and CEO, Jeremy Chelot 

Looking ahead to 2025 

With its growing global team, Untangld continues to pair the brightest strategic minds with the most ambitious businesses worldwide. Rooted in a hands-on, practitioner-led philosophy, the studio ensures that every client works directly with senior specialists who deliver a strategy that is as actionable as it is transformative. 

As demand for its practitioner-led approach increases, Untangld plans to scale its flagship Strategic Prototyping offering in 2025. This innovative method challenges conventional notions of strategy, making it more tangible, experiential, impactful - not to mention faster, with the process typically delivered in just six weeks.

"Our clients don't want another Powerpoint deck - they want a better way to win," says Untangld co-founder, Jamal Cassim. "With so much turbulence across the world, the right strategy is the critical difference between another shot in the dark, and a true competitive advantage. Prototyping is just one way we deliver highly actionable thinking that creates change internally, and impact in market."