University of Phoenix Awards Media Account to Mediassociates

 At a time when online learning is becoming increasingly prevalent, University of Phoenix, a pioneer in delivering online higher education, has awarded its national broadcast advertising account to independent media agency Mediassociates

Mediassociates will guide the national and local offline buying for University of Phoenix including DRTV, OTT, and streaming audio channels. The agency is being tasked with reaching an expanding audience interested in online learning options.

“The world of television and video is changing more than ever,” said Steve Gross, chief marketing officer, University of Phoenix. “Mediassociates has a deep understanding of these trends, and that combined with their years of experience in higher education, make them an ideal partner for the University of Phoenix.

“University of Phoenix is a leader in online higher education and is a great brand for our agency,” explained Jeff Larson, president of Mediassociates. “As an independent agency, winning this account is a huge endorsement of our nimble, data-driven approach. It highlights our marketplace advantage of integrated buying teams, no organisational silos, and a channel-agnostic approach that allows us to focus on what’s best for our clients. By removing the friction inherent in large agency relationships, we are able to unlock new opportunities for marketing performance and deliver greater impact.”

As the marketing industry is experiencing big head winds due to Covid 19 and financially strained clients and consumers, Mediassociates has added several other significant high profile new accounts to its roster including Mount Sinai Health System, Verisign, and Yale New Haven Health System, among others.