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United Airlines Supersizes the Fine Print for Denver Airport Travellers

03/05/2023
Advertising Agency
Los Angeles, USA
239
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Cheeky fact check campaign from 72andSunny LA uses information from summary reports to celebrate Unites carrying more passengers than other airlines

Denver travellers won’t need a magnifying glass to read the details of United’s new digital out of home placements debuting in Denver International Airport and on the brand’s social channels today.

The new creative from 72andSunny features a cheeky fact-check to claims as the most-flown carrier, pointing out that United has carried more passengers into and out of Denver (with more on-time arrivals), than any other airline based on 2022 US DOT O&D Summary reports.

The OOH placements underscore United’s authority in the market as the carrier with the most flights and seats, flying to the most destinations of any airline at DEN.

Travelers can see the ads in line outside of TSA screening, on a digital display past TSA as well as in their Twitter feed.

Brand
Agency / Creative
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