Unisom and Saquon Barkley Tackle Sleepless Nights for Football Fans
After a season of restless nights for football fans, star running back Saquon Barkley has teamed up with Unisom, the #1 doctor and pharmacist recommended over-the-counter sleep aid, to bring some much-needed relief. With his milestone season keeping some fans wide awake and tossing and turning, Saquon partnered with Unisom to deliver a solution: it's time to put those restless football realities to bed with Unisom.
The social-media-first campaign that launched last night, takes a fun and playful approach to fan sleeplessness. In a series of social posts shared on Saquon's channels, the football star nods to the sleepless nights fans have endured over this season. The posts feature a lullaby recited by Saquon, complete with visuals of counting sheep and subtle reminders that Unisom is here to help fans having a tough time sleeping finally get some rest this season.
"As someone who knows how important sleep is, I couldn't pass up the chance to partner with Unisom," said Saquon. "I've been playing pretty well this season. For fans that are having trouble sleeping, Unisom is a solution so that they too can relax, recharge and put those restless realities around football to bed."
Unisom's playful message couldn't come at a better time, as excitement (and stress) among football fans builds this season.
"Saquon Barkley is a football icon, and we know his recent moves have kept fans on edge for months," said Nimit Bansal, brand lead, Unisom. "Unisom helps people put their restless nights behind them, no matter what's keeping them up—whether it's life, work, or even football. Partnering with Saquon allowed us to connect with fans in a light-hearted way during a high-energy time, reminding them that Unisom® is the MVP of a great night's sleep."
With this unique partnership, Unisom invites fans to take a deep breath, count some sheep, and remember that when football keeps you up at night, Unisom® is the trusted solution to get back on track with a better night's sleep.
