UNFILTERED Documentary Series Is Ontario Horse Racing like You’ve Never Seen It Before

Presented by Ontario Racing, with support from the Ontario Lottery and Gaming Corporation (OLG), UNFILTERED emerges as a pioneering, unscripted docuseries, unveiling a behind-the-scenes look of one of the world's most exhilarating sports. TAXI, the creative agency entrusted with producing the docuseries, promises entertainment that will captivate both seasoned racing enthusiasts and newcomers to the sport. Distributed through Bell Media channels, the show premiered its first episode on Crave on June 5th and will be featured on TSN and the TSN+ streaming provider, with new episodes released monthly.

The five-episode series provides an unprecedented glimpse into the thrilling world of horse racing. Filmed exclusively in Ontario, UNFILTERED takes viewers on an immersive journey through the heart of the province’s horse racing industry, showcasing the passion, care, dedication, and extraordinary stories that define this vibrant racing community. From the thundering hooves on the track to the intimate moments behind the scenes, UNFILTERED captures the soul of horse racing in all its glory.

Maxine Chapman, VP Brand and Marketing Officer of OLG, stated, "Horse racing holds immense significance for the people of Ontario. With UNFILTERED, OLG is thrilled to partner with Ontario Racing to shine a spotlight on the captivating stories and the fascinating aspects of the sport."

ESPY award winning Canadian director, Jeremy Grant, takes viewers on a pulse-pounding journey through the heart and soul of horse racing. The series showcases the heroes, livelihoods, and trainers that make up the fabric of Ontario Horse Racing, inviting audiences to witness the untold stories that lie beneath the surface.

"Our goal was to truly immerse audiences in the world of horse racing,” commented Graham Lang, Chief Creative Officer at TAXI. “UNFILTERED is just that, the raw emotions of horse racing captured in a series that elevates the brand of Ontario Racing through branded entertainment, executed at the highest level and available on the broadest streaming platforms in Canada.”

"We wanted Ontarians to see Horse Racing as a viable entertainment option," says Lisa Kahn, Exec Director, Planning, at EssenceMediacom. "The long-form content, an original series by OLG and Ontario Racing called UNFILTERED, will be hosted on Crave and TSN.ca and will provide a narrative that will create excitement and drive fandom in partnership with Bell across all their properties."

Gordon Thain, Executive Director for Ontario Racing, added, “Through the captivating documentary series UNFILTERED, I am confident that this docuseries will provide invaluable insights and showcase the true essence of the tremendous care that is in our industry.”

Prepare to be entertained in a multi-channel experience as the docuseries unfold in digital, social, cinema, Out of Home, and on OLG's owned channels throughout the coming months.

Media for this campaign was handled by EssenceMediacom, creative was handled by TAXI. UNFILTERED is now streaming on Crave. Watch it here.