Birth’s Noah Conopask has created a holiday campaign for Under Armour. The film speaks to those who have an athlete in their life that they want to support - a campaign that shows that everyday is a chance to do better and grow. This is what all athletes know. It's an athlete’s special way of looking at things that they can share with others. It's what makes them relentlessly keep trying even when it's hard. And that deliberate work is something they are grateful for - and Under Armour understands that better than anyone. Under Armour always has their eyes focused on athletic truth and passion. This campaign employed an unconventional strategy: speaking directly and personally at the most intimate level to those people who love and support their beloved athletes.

"Brands that have a consistent knowledge of self and clear goals are a pleasure to work with" -Noah Conopask, director.