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Uncover the Many Lives of a Gamer in PlayStation Plus's Intriguing Spot

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Directed by Henry Hobson, the adam&eveDDB film follows an unsuspecting man and the iconic objects he picked up on his adventures

Uncover the Many Lives of a Gamer in PlayStation Plus's Intriguing Spot

Sony Interactive Entertainment has debuted its latest spot from adam&eveDDB, devoted to PlayStation Plus and acts as a metaphor for the journey that PlayStation can provide everyone.

This new film takes the viewer into a mystifying and intriguing world, showcasing all the lives that a gamer can live. It tells the story of Mr. Malcolm, an older gentleman who at first glance is any normal, unassuming man you see in the street. But, as we follow him through the city and back to his home, we start to realise the many different lives he has lived. We travel through Mr. Malcolm’s house, down into his secret basement, full of incredible objects collected from his many adventures – The BB pod from Death Stranding and Bloodborne’s Saw Cleaver, a Watcher from the world of Horizon, Jin Sakai’s mask from Ghost of Tsushima – all drawing viewers deeper into the mystery of who this man is.

This fascinating new film plays host to the perfect PlayStation hero — proof that anyone can experience the wonder of PlayStation, satisfying their thirst for adventure, exploration, and thrill. PlayStation asks audiences: Why be one thing, when you can be anything?

This new spot for PlayStation Plus, the latest with its creative agency, adam&eveDDB, is now live.

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Client/Brand

Client: Sony Interactive Entertainment

Brand: PlayStation

Project/Campaign name: PlayStation Plus

Official Title (YT): PlayStation - The All-New PlayStation Plus. Why be one thing, when you can be anything?

Senior Vice President, Head of Global Marketing: Eric Lempel

Senior Director, Global Store & Services Marketing: Gareth Barker

Group Marketing Manager, Global Store & Services Marketing: Chris Howe

Senior Global Brand Manager: Zoë Zawada

​​Senior Staff Brand Manager, Global Store & Services Marketing: Brian Dunn

Brand Specialist, Global Store & Services Marketing: Martin Bui

Agency

Creative Agency: adam&eve ddb

Joint Chief Executive Officer: Mat Goff

Chief Creative Officer: Richard Brim

Executive Creative Director/s: Ant Nelson, Mike Sutherland

Creative Director/s: Richard Gayton, Darren Beresford

Chief Production Officer: Anthony Falco

Production Lead: Panos Louca

Agency producer/s: Hannah Needham (AV), Stephen Mead (KV)

Agency Assistant Producer: Arsalan Jamshid

Project Director: Sam McGeorge

Planning Director: David Mortimer

Managing Partner: Sarah Coleman

Business Director: Pip Shepherd

Account Director: Madeleine Burrell

Account Manager: Dyfed Thomas

Account Executive: Estella Mosca

Executive Content Director: Simon Adamson

Head of Content: Jessica Taylor

Senior Content Creative: Matthew Osborne

Legal: Trine Odin, Tom Campbell, Candice Macleod

Business Affairs: Dolores King, Layla Husted

King Henry

Head of Design: Paul Knowles

Lead Designer: Scott Silvey

Artworker: Sam Stabler

Cain&Abel

Global Business Director: Sybille Chrissoveloni

Account Director: Nicoletta Corradi

Senior Account Manager: Xochitl Cruz, Annie McMillan

Account Manager/s: Gurbir Dhaliwal

Digital Display Lead: James Brown, Marceline Le Gaufey

Operations Manager: Jon Philips

Managing Producer: Ludovica Melica

Senior Producer: Charlotte O'Reilly

Producer/s: Mandy Amoah, Marie Vivent

Senior Editor: David Smith

Hybrid Editor: Jason Fox

QC: Stuart Moore, Chloe Maudsley, James Pyne

Digital Producer: Matthew Walker

Senior Graphic Producer: Tony Hutton

Head of Language: Sarah Mrowicki

Translation Team: Veronica Viudas Garcia, Maria Dilena, Roxanne Panarotto

Creative Technology Director: Hash Milhan

Digital Design Directors: Sam Butler

Technical Lead: Ben Aldrich

Full Stack Developer: Michael Fresson

Lead QA Manager: Mark Sadler

Media

Media agency: MediaCom

Production

Production company: MJZ

Director: Henry Hobson

EP: Lindsay Turnham

Producer: James Waters

Production Manager: Davina Abrahams

Director of Photography: Rob Hardy

Production Designer: Pirra

Set Decorator: Neil Floyd

1st Ad: Antony Tanev

Gimbal Operator: Ivan Jelyaskov

MoVi 1st AC: Ivan Ivanov

Costume Designer: Selina Wong

Costume Supervisor: Djanina Baykoucheva

Costume Assistants: Dora Samova, Irena Tzokova, Annie Angelova

Casting Director: Hammond Cox

Service Production

Service Production Company: Icon Films

Producer: Millen Nickolov, Emil Rangelov, Gergana Kuzmova

Production Manager: Alexander Peytchev

Production Assistant: Nia Meytsova

Production Coordinator: Galina Stamenkova

2nd AD: Monika Hristova

1st AC: Kaloyan Nedelchev

Prop Master: Atanos Apostolov

Props Assistant: Maria Eliza-Bankova

​​Grip: Filip Filipov, Todor Todorov, Albert Nikolinski, Bozhidar Mitzakov, Yavor Saykov, Emil Petkov, Stoyan Georgiev

Gaffer: Yavor Zahariev

Hair & Makeup Artist: Tatiana Sleptsova-Titta, Nelly Teova, Marina Boshnakova

Edit

Edit Company: Work Editorial

Producer: Ellie McNaughtan

Editor: Neil Smith, Rain Keene

Post Production

Post Production: Selected Works

Shoot Supervisor: Greg Spencer

Creative Director: Greg Spencer & Jonathan ‘Wes’ Westley

VFX Lead: Francois Roisin, Paul Donnellan

2D artists: Georgina Ford, Theajo Dharan, Matt ‘Wispy’ Clarke, Leandro Vaquez, Stephanie Skarbek

3D Artists: Nigel Timms, Sebastian Kowalski, Pavel Mamichev, Mickey O’Donoghue

DMP: Amber Frisenda

Executive Producer: Alex Fitzgerald

Producer: Katie Sharpe

Colourist: Tom Poole, Company 3

Audio Post Production

Audio Post Production: 750MPH

Sound Design and Mix: Sam Ashwell

Sound Design (radio): Mike Bovill

Senior Audio Producer: Kirsten Troy

Music Supervision

Music Supervision: Codie Childs & Duncan Smith - PlayStation Studios, Creative Arts

Song Title: A Thousand Lives

Written by: Christopher Benstead

Produced & Performed by: Christopher Benstead

Categories: Gaming, Sports and Leisure

adam&eveDDB, Thu, 23 Jun 2022 09:24:37 GMT