UK’s Biggest Content House, The Wave House Returns with YouTube Reality Show

Yoke Network, the consultancy that brings together brands and TikTok influencers, and Brave Bison, the social content studio and media network, are launching Season 2 of content house The Wave House on 21st March, after an internet-breaking first season. 

In a content house first, The Wave House, a luxury property near London, will be hosting both British and American TikTok influencers. 

Yoke Network and Brave Bison are partnering to create a Wave House reality show that will air on YouTube. In each eight-minute long weekly episode over three months, the internet celebrities will be taking on fun, nail-biting challenges. 

The Wave House made history last year when it became the first UK content house to rival the likes of the Hype House and the Sway House in the US. It amassed a huge 3.8 million followers on TikTok, 56.2 million likes and hundreds of millions of views for their videos of life inside the house - with one post alone landing 57.2 million views. 

As well as the weekly reality show, regular videos will be uploaded to the Wave House TikTok account, and the Wave House members will also be broadcasting over their own TikTok, YouTube and Instagram channels.  

The influencers stars who will be moving in together are:

• Ehiz Ufuah @_ehiz 9.7m followers 🇬🇧

• Zack Fairhurst @maddzak 3.3m followers 🇺🇸

• Reagan Yorke @reaganxo 2.8m followers 🇺🇸

• Eloise Fouladgar @eloisefouladgar 2.7m followers (original Wave House cast member) 🇬🇧

• James ‘Jimbo’ Hall @jimbo.h 1.3m followers (Eloise’s boyfriend and original Wave House cast member) 🇬🇧


The cast and crew will be tested for Covid-19 before entering and all UK government coronavirus protocols will be observed.

Brands will be given an exclusive showcase and access to these content creators who can share products and services with a huge audience. The influencers will be in the perfect environment for content creation where they can brainstorm ideas, learn from each other and make fresh new content that will increase their followers and engagement. 

Yoke Network and Brave Bison are currently working together to sign brands across fashion, FMCG , technology, apps and music looking to get involved in sponsorship and partnership deals. Already they have signed up with Polydor Records for Season 2. 

One of the influencers in the house, Ehiz Ufuah, said: “I can’t wait to live and work with other ambitious content creators from the UK and US. The Wave House is a huge opportunity, and the YouTube series will really show who we are and how we work” 

Jide Maduako, CEO, Yoke Network said: “We were thrilled with the success of Wave House last year and we have even bigger ambitions for Season 2, with the launch of our new reality show for TikTok fans to rival the likes of Love Island and created with the highest production values. 

The Wave House Season 2 will also be the first content house with UK and US creators under one roof. The creator economy is booming and The Wave House is the perfect opportunity for brands to partner and collaborate with influencers and engage their legions of fans around the world.” 

Fran Hale, VP sales and marketing, Brave Bison added: “We’re delighted to be collaborating with Yoke to create Season 2 of The Wave House, the UK’s biggest and most talked-about creator house. We have ambitious plans to make this season even bigger and better than before and there are a huge number of exciting ways that brands can get involved and connect with our valuable, engaged audience.”

The Wave House is the brainchild of Yoke Network, the world’s largest TikTok influencer network that brings brands and influencers together. Yoke Network is home to 2,000 of the world’s biggest TikTok stars, boasting an audience of 600,000,000.  

Brave Bison is a new-era media and marketing group that specialises in social media. The company owns and operates a network of social media properties with a combined 158 million followers and 2.2 billion monthly views. Recent advertising partners include Panasonic, Vodafone, Uniqlo and BBC.