TXU Energy Retains RPA as Agency of Record

TXU Energy has hired RPA as agency of record to handle strategy, creative and digital work, following an agency review.

“TXU Energy is the largest retail electricity provider in Texas. As a leader in the space, we look forward to helping create connections that highlight their unique value propositions in a complex market,” said Brett Bender, EVP / chief client officer.

“TXU Energy is passionate about weaving the customer experience into everything we do — from home and business solutions tailored to fit specific needs, to online savings tools, or supporting green lifestyles with more renewable energy plans than any other electricity provider in Texas. RPA is an integral partner to amplifying our customer-first message, and achieving TXU Energy’s long-term marketing goals,” said Sydney Seiger, CMO at TXU Energy.