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Two Guys and a Lobster Enjoy a Christmas Shut-In in Système U Supermarket Ad

18/12/2017
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TBWA\Paris teams up with Insurrection director Vincent Lobelle on cheerful spot

French supermarket chain Système U has launched its latest Christmas campaign in collaboration with TBWA\Paris and director Vincent Lobelle.

Featuring an elderly customer and a store employee, the duo become locked inside the store on a cold winter night. 

The two decide to make the most of their situation, and host their very own Christmas party complete with festive lights, a Christmas feast, and a lobster companion.

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