Two Generations Come Together in ‘the Age of Connectivity’ Campaign for Comcast

Comcast enlisted teens from a boys & girls club in Detroit as Digital Navigators to help empower and educate seniors at the St. Patrick Senior Centre, giving them the tools and resources needed to confidently access and discover the power of the internet. Both organisations are part of Comcast’s Lift Zones programme, providing free WiFi and digital resources at community centres nationwide. 

In a 90 second film entitled ‘The Age of Connectivity’ we see the two generations come together. It captures the partnership between the teens and seniors, highlights the importance of digital literacy, and shows that there’s room for everyone to succeed in a digital world. 

Over the last 10 years, Comcast has been committed to connecting more people to the internet and digital resources to close the digital divide. As part of this effort, the company is investing in programs to support Digital Navigators – individuals who are trained to help get more people connected and confident online. The company’s new spot demonstrates the impact of these local experts. 

The spot can be found on Comcast’s corporate site and TikTok page as well as the company’s Facebook, Instagram, Twitter and LinkedIn. In addition, with the help of Comcast and VaynerMedia, the Senior Center launched their own dedicated TikTok profile to further showcase the longstanding effects of this project. Going forward, the senior centre will run the account independently. 

This campaign was led by Comcast’s agency partner, VaynerMedia and production managed by Eva Nosidam Productions.